BT Loyalty

BROWN THOMAS LOYALTY

The search for finger skates and a tiny trolley

ISTD Project Image

Art Director – Kasia Ozmin
Photographer – Matthew Shave
Concept Sketches – Rachel Broaders

RESPONSE —
When Brown Thomas wanted to revamp their Loyalty scheme, we jumped at the chance and immediately started brainstorming ideas for the photoshoot. Hands were the symbol of loyalty that won out in the end, and we had great fun coming up with all sorts of interesting scenes for them to appear in.

ROLE —
My role in this project was to aid in the brainstorming process, while also sketching up the concepts for each individual shot.

ISTD Project Image
ISTD Project Image

The photoshoot took place in London and was shot by one of Darling Creative's talented photographers, Matthew Shave.

ISTD Project Image
ISTD Project Image
ISTD Project Image

Brown Thomas used these images for all Loyalty communications including emails, in-store displays, and public transport around Dublin.

ISTD Project Image
ISTD Project Image
ISTD Project Image